AI Lead Magnet in 60 Minutes

December 22, 2024 • AI • Marketing • Lead Generation

A great lead magnet gives a quick win in exchange for an email—and it doesn’t need weeks of work. In 60 minutes, you can draft a 6–10 page PDF, format it cleanly, and ship matching landing copy. This guide keeps the scope tight, the value high, and the process repeatable.

Table of contents

1. Pick a topic that actually converts
2. Outline and draft (1,500 words)
3. Design in Canva (10 minutes)
4. Landing copy that sells the download
5. Follow‑up email sequence (3 notes)
6. QA, compliance, and update cadence
7. FAQs

Pick a topic that actually converts

• One job: promise one clear outcome (checklist, template, mini‑plan).
• Near value: it should be the immediate next step to your paid offer.
• Evidence: include one short example or metric to anchor trust.

Title patterns
• [X‑Step Checklist] to [Outcome] in [Time]
• [Template/Swipe File] for [Audience] to [Outcome]
• [10 Mistakes] Killing Your [Outcome] (+ How to Fix Them)

Outline and draft (1,500 words)

Keep sections short and scannable. Each page should earn its place. Aim for 6–10 pages.

SOP Prompt (lead magnet draft)
Role: Senior editor. Task: Draft a 1,500‑word lead magnet titled [TITLE] for [AUDIENCE].
Sections: Hook, Quick Win, Steps 1–5, Checklist, Common Mistakes, CTA.
Rules: Plain language, short sentences, 1 specific example per step, no unverified claims.

• Inject proof: add your own screenshots, numbers, or micro‑case where possible.
• Cut fluff: remove generic advice; keep each step actionable.

Design in Canva (10 minutes)

• Template: 1 cover, 1 content layout, 1 checklist page—reuse styles.
• Type: 1 strong heading font, 1 readable body; high contrast.
• Spacing: generous line height; bullets over walls of text.
• Export: PDF, 1080×1080 cover image for landing/social.

Landing copy that sells the download

Landing block (wire)
Headline: [Quick win in 8–12 words]
Subhead: Who it’s for + what it helps them do (1–2 lines)
Bullets: 3–5 outcomes (no feature fluff)
CTA: “Get the free [Title]”

Add a short privacy note (“no spam, unsubscribe anytime”) and show the cover image. Place the form above the fold.

Follow‑up email sequence (3 notes)

1. Delivery (immediately): link, quick win recap, one question.
2. Use case (+2 days): example of the lead magnet in action; mini‑case.
3. Offer (+6 days): related paid service with limited scope and clear outcome.

Email 1 (delivery)
Subject: Your [Title]
Here’s the PDF. Start with page 3 (Quick Win). If you want feedback on your first pass, reply with 1 line about your use case.

QA, compliance, and update cadence

• Fact‑check: names, numbers, and screenshots.
• Disclosure: note AI assistance if material; credit assets.
• Cadence: refresh quarterly; keep a public changelog and update date.

FAQs

How long should it be? 6–10 pages is ideal—short enough to finish, long enough to feel valuable.

PDF or Notion? PDF converts better for lead capture; keep a Doc/Notion version for edits.

Design from scratch? No—use one clean template and focus on the content.

Next steps

• AI for Freelancers
• 7 Ways to Make Money with AI
• Personalized First Lines

Real‑world use case: Create a 6‑page PDF lead magnet

Pick a quick‑win topic and draft in 60 minutes.

1. Title + promise
2. 1,500‑word draft
3. Canva layout + landing copy

Expected outcome: Downloadable asset with matching landing copy.

Implementation guide

• Time: 60–90 minutes
• Tools: Docs, Canva
• Prerequisites: Audience and quick‑win topic

1. Write 10 titles; pick the clearest promise.
2. Draft 1,500 words with scannable sections; add 3 images.
3. Lay out in Canva; write 3 bullets + CTA for landing.

SEO notes

• Target: ai lead magnet
• HowTo schema candidate

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